With an interest in how economies shape identity, culture, and landscape, I have documented these rapidly shifting aspects of China as that country’s economy has grown at a startling rate. Domestic focuses on the beach culture in Xiamen. Xiamen’s unspectacular seashore is a domestic tourist destination for the growing middle class. Young people go to the beach in all styles of dress, often appearing to my American eyes as though they are on their way to a formal event. One of the most popular beach activities is taking pictures of oneself or friends with anything from a smart phone to a DSLR. The way these young women choose to portray themselves in this setting suggests a world completely transformed from that of their parents, in which they experience a vast age gap in ideology, values, wealth, education, and opportunity. They are the face of a new middle class.